The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. Their origin? Selling encyclopedias door-to-door, following the Grateful Dead for a lifetime, and closing 400+ successful deals.
His music-fueled philosophy that people (not spreadsheets) are the epicenter of every business interaction took Marc from Silicon Valley to Shanghai as principal, advisor, or counsel, as well as to the Board of the Rock and Roll Hall of Fame.
Tangible takeaways–captured as “Morgenstern’s Maxims”–punctuate every chapter and are woven into vivid stories as much thriller as business book.
This entertaining and accessible book addresses the unchanging human, emotional, and tactical aspects of negotiating; stressing humor, real-time spontaneity and flexibility, empathy, and engaged listening as pathways to expanded negotiating and operating success.
The Soul of the Deal: Creative Frameworks for Buying, Selling, and Investing in Any Business
Author:
Marc H. Morgenstern
Marc H. Morgenstern is the Managing Partner of early stage investor Blue Mesa Partners, Mentor-at-Large for The House Fund (UC Berkeley's seed fund), and taught "Street Smart Startups". He's a veteran dealmaker and entrepreneur with 400+ successful transactions and billions of dollars of buying, selling, and financing innovative and disruptive businesses from Silicon Valley to Shanghai as principal, advisor, or counsel. Marc's gone from Day One of OfficeMax, to Co-Founding digital healthcare software company Within3, to the Boards of the Rock and Roll Hall of Fame and Rex Foundation (founded by the Grateful Dead). His observations have appeared in the Wall Street Journal, New York Times, and San Francisco Chronicle.
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PERFORMER:
Peter Berkrot
A veteran of stage and screen, Peter Berkrot's career spans four decades. Highlights include feature roles in Caddyshack and Show-time's Brotherhood, and appearances on America's Most Wanted and Unsolved Mysteries. His voice can be heard on television, radio, video games, documentaries and industrials. He is a prominent acting coach and a regular contributor to the award-winning news program Frontline produced by WGBH in Boston. Peter served as director of narration for the Emmy-nominated The Truth About Cancer. Peter has voiced over500 audiobooks and more than 300 for children, winning 10 Ear-phones Awards and a 2012 Audie Award nomination. He received SO-VAS awards in 2018 and 2019. His 2016 Audie Award was as part of a multi cast performance for THE STARLING PROJECT, starring Alfred Molina and was part of the ensemble in the Audible Original THE X-FILES: COLD CASES starring David Duchovny and Gillian Anderson. He was just honored along with a brilliant cast of actors for THE VAULT OF HORROR, directed by William Dufris with an Independent Audiobook Award for AUDIO DRAMA. Favorite titles include Toby and the Secrets of the Tree by Timotee de Fombelle, Unholy Night by Seth Grahame-Smith, The Accident by Linwood Barclay, The Last Policeman trilogy by Ben H. Winters, the Junior Bender series for Timothy Hallinan and Caddyshack: The making of a Hollywood Cinderella Story in which he is also featured as a character.
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